Security Hardware and Technology

Getting a Return on Investment in Security Equipment

There is hidden value in security systems that many users do not tap into which can offset the cost of the initial investment in IP security equipment.

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Revolutionary new electronic network technology introduced over the last decade can offer a world of features and benefits beyond basic security. Data-driven intelligence from security systems shares features that can be used to increase revenue and also decrease operational costs.

Here are some basics you need to know to ensure you are getting the most benefit from the new capabilities you are adopting.

Machine Learning

Machine learning in surveillance works similar to the way Google knows what information you click on when you search online. Machine learning is the ability for a computer to learn information that was not specifically programmed into it. Based on what it has learned, a device can recognize patterns in behavior and detail specific criteria. In security, data acquired through machine learning from video analytics, for example, gives a camera the ability to learn what it is recording, initiate alerts or actions, and produce detailed reports.

Heat Mapping

Heat mapping converts video from surveillance cameras into graphic images of hot and cold areas. It can show where people congregate or flow though an area and can help to identify common habits.

People Counting

Data collected from video surveillance cameras using analytic technology recognizes human forms and can calculate the number of people who pass by a given area.

Point-of-Sale (POS) Transaction Data

Easy-to-use reporting software helps manage business sales data. Intuitive analytics allow you to better understand data about customers, sales, and inventory to drive profitability, improve performance, and gain insight into customer buying behavior.

Vehicle Counting and License Plate Recognition

Vehicle counting technology records and counts vehicle and movement within a specific area, usually parking lots and garages. License plate recognition records and stores images of car license plates that are captured by the cameras the vehicles pass. The images are converted to data for driver identification or parking privileges and access as well as other operations.

Queue Management

Queue management is used to configure the security system to alert and capture details on how long and the number of people who are waiting on a line in various situations and locations within a defined area.

Dwell-Time Monitoring

A dwell-time analytic integrated with video measures the duration of time people remain within a particular environment. Dwell-time monitoring can reveal the way a group behaves or reacts to determine the level of interest or time spent in a given area.

Time/Attendance and Employee Tracking

Time and attendance software reports and tracks employees’ hours in real time from any location, anywhere in the office or field. Access control documents when badges or other credentials are used for access. Reports can document an employee’s location throughout the workday. Video systems also provide valuable information for staff management processes.

Energy Efficiency

Integrated security with building management systems to make automatic adjustments to HVAC, lighting, and refrigeration or other systems can lower energy usage and save money.


Security manufacturers are incorporating software to stay on top of potential security vulnerabilities in devices and to communicate when a threat is recognized or potential vulnerability is found.

By utilizing these features, spending on security equipment can now be viewed as a proactive measure to mitigate risk, as well as a necessary revenue-producing and cost-reducing business tool.